The Municipal Arts Center (CMA), recognized for its focus on the comprehensive training of artists, offered its students a valuable learning opportunity with the workshop “Tools for the International Circulation of Cultural Services.” This enriching space was led by Javier Alejandro Pérez Caicedo, a distinguished EPDM graduate.
With a long career on stage as a dancer, choreographer, festival creator, and cultural promoter, the Ecuadorian artist and EPDM graduate shared in his workshop the necessary elements to contribute to the comprehensive training of the new generations of contemporary dance and acting professionals.
For over 90 minutes, the dancer showed each attendee the difference between cultural services and products, helping them identify them in the arts and cultural industries market, and provided guidance on what they can do to market them nationally and internationally.
It was an experimental talk, with a peripheral perspective, as much of his work is in peripheral areas of Mexico and South America.
“This management model is largely based on lived experience. So, first I work as an individual, then as a company, and then as a festival manager and producer. Then I become a stage manager. So it’s a 360-degree view, all starting from the practice of performing arts,” the speaker stated.
He stated that he became an artist in 2007. During his transformation, he gained experience from his native Ecuador. He came to Mexico to prepare himself and develop himself as an artist. He has been working on this project for 11 years, a method that has led him to tour the Americas at important forums and festivals in different countries.
Javier Pérez Caicedo considered his time at EPDM to be fundamental to this transformation, allowing him to understand how production lines and art lines are constructed, and adding an artistic perspective. This is where his need to grow as a performer, dancer, and choreographer, and later become a promoter, manager, and academic, arose.